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HubSpot

Connect HubSpot via OAuth, bring its contacts into Callab with the HubSpot - Bring Contacts template, and push updates back with the HubSpot webhook templates.

HubSpot connects with Connect in the Connect a CRM dialog: an OAuth sign-in on HubSpot’s side, no key to paste. Its category in the dialog is CRM, described as “Marketing, sales, and service platform”.

Connect

Open Integrations

In the sidebar choose Integrations, then Add connection.

Connect HubSpot

Find HubSpot and choose Connect. Connect to HubSpot lists the features and permissions; choose Connect there, then sign in and approve the requested access on HubSpot’s consent page.

Check the counter

Back on Integrations, the Connections counter reads 1 more and the account is listed with the status Active. Choose its row to enable its capabilities, see Manage a connection.

The HubSpot card with its Connect button
HubSpot in the Connect a CRM dialog.

Bring records in

Add Flow, then the template HubSpot - Bring Contacts under the Integration tab. The dialog Clone Integration is pre-filled with a name, a tag and the access_token variable set to {{access_token}}, which the connection fills. Clone Integration creates the flow; each run adds the records to Contacts with that tag. Retry and re-execute settings, steps and field mapping are described in Automations.

Push data out

Under the Webhook tab, the HubSpot templates are HubSpot - Update Contact, HubSpot - Create Deal, HubSpot - Create Company, HubSpot - Search Companies and HubSpot - Get Deal. Each is one call against HubSpot’s API with the connection’s token; clone it, then run it with Test Flow or from an agent through a webhook step. See Webhooks.

In the agent

Once connected, the system’s actions appear under Your AI Tools in the agent’s tool picker, so an agent can look up or update a record during a conversation. See Tools overview.

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